Journal of Marketing Philosophy & Practice (ISSN: 2044-5261), publishes the most happening research in the field of marketing, theory of marketing and the practice of marketing. With its global perspective the Journal aims to develop some of the most happening marketing practices from different regions and travels with its special issues on marketing within specific regions and countries. The journal publishes quality research papers as well as case studies and welcomes contributions in the following areas:

  • Marketing Theory
  • Marketing as Art or Science
  • Global strategic marketing
  • New product development
  • Consumer behaviour and consumer profiling
  • Advertising and Promotion
  • Marketing communications
  • Islamic Marketing
  • and much more

The Journal of Marketing Philosophy and Practice is a valuable resource for CEOs, marketing directors, marketing executives, sales executives, advertising executives, creative directors, research directors, marketers and marketing and business students.

Peer Review Policy:  All articles published in Journal of Marketing Philosophy and Practice undergone double blind peer review based on initial editor screening.


Authors wishing to submit an article are requested to ensure that they submit their draft paper in the form of a word document (.doc or .docx) that is no less than 4000 words, and is written in clear English language. Ensure that the file is not password protected and that editing is possible. The article should have the names and associations of all authors, an abstract of 150 words, and a minimum of 3 keywords. Any tables and images should be properly labeled.


Editor in Chief

Shusma Ebad
London Research Syndicate, UK

Editorial Review Board Members

Ebad Baig
London Research Syndicate, UK

M A Ahammad
Nottingham Business School, UK

Kimberley Howard
Grant MacEwan University, Canada

Sari Wahyuni
University of Indonesia, Indonesia

Faisal Akbar Awan
Lahore Business School, University of Lahore, Pakistan

Zakria Sabarudin
Multimedia University, Malaysia

John Reid
London Research Syndicate, UK

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