JMPP – Vol. 1 No. 1 – June 2011

Journal of Marketing Philosophy & Practice
ISSN: 2044-5261
Volume 1, No. 1
June 2011

Consumerism in Asia
Huda Khan & Zulfiqar Ali Khan

Brand Loyalty through Emotional Advertising
Faiza Saad

Advertising: A change anchor in the family and cultural values of a soceity
Afia Khalid

The Myth of Personal Branding – Editorial Artical
Faisal Akbar Awan, Shusma Ebad & Ebad Baig

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